Built a structured new business development engine from scratch.
The Challenge
The firm had strong delivery capability but no consistent approach to winning new clients. Business development was reactive and pipeline visibility was poor.
Our Approach
We mapped the target client profile, restructured the outreach process, introduced a pipeline management framework, and coached the leadership team on stakeholder engagement.
The Outcome
Within six months, the firm had a repeatable BD process, a qualified pipeline of 20+ prospects, and had converted three new enterprise accounts.